CapillaryFlow – formerly Capillary Concrete – had built something genuinely innovative: a patented system for constructing durable, low-maintenance bunkers, greens, and grounds. But the technology had far broader potential, and the brand wasn't equipped to reach it. Over four years, we worked across every part of the business – rebrand, website, partner program, digital product, sales enablement, and marketing – to turn a single-vertical golf company into a multi-market technology brand. The results were significant across every vertical.CapillaryFlowCapillaryFlow – formerly Capillary Concrete – had built something genuinely innovative: a patented system for constructing durable, low-maintenance bunkers, greens, and grounds. But the technology had far broader potential, and the brand wasn't equipped to reach it. Over four years, we worked across every part of the business – rebrand, website, partner program, digital product, sales enablement, and marketing – to turn a single-vertical golf company into a multi-market technology brand. The results were significant across every vertical.CapillaryFlow – formerly Capillary Concrete – had built something genuinely innovative: a patented system for constructing durable, low-maintenance bunkers, greens, and grounds. But the technology had far broader potential, and the brand wasn't equipped to reach it. Over four years, we worked across every part of the business – rebrand, website, partner program, digital product, sales enablement, and marketing – to turn a single-vertical golf company into a multi-market technology brand. The results were significant across every vertical.

CapillaryFlow

Overview

CapillaryFlow

What we did

Curious?

Check the app

Platform :

Expertise :

Design, Marketing, SEO

Delivered:

We deliver real strategies, hands-on practical knowledge and clear actions to help you scale your business and level-up.

Visiting address:
Nordhemsgatan 56 | 413 09 | Göteborg | Sweden

Correspondence address:
🏢 Andra Långgatan 7A, 413 03 | Göteborg  | Sweden

✉️ contact@upstrategylab.com
Ventures
ProtoAnything
Privasea.ai
HardSkills
MuchSkills
Velove
Services
Sales & MarketingDigital Product DesignPartner Programs
Resources
BlogGrowth PlaysClient Growth Plays
Growth Plays
Webinar Planning: An A to Z guide
How to create an effective Sales Presentation
How to write copy for high-converting website pages in B2B
Company
About usCareersMethodologyMeetupsPrivacy Policy

UP STRATEGY LAB © 2018 - 2022 | UPSTRAT LAB AB | Org. nr.: 559172-7218