Gothenburg, working everywhere

We design complex B2B products, and the AI inside them.

Strategy-led product design for founders who cannot afford to get it wrong.

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2020 Red Dot Design Award

40+ B2B companies

5 ventures built

MIT Design Lab

Two ways in

Design your product, or put AI to work in it.

Design your product

Product UX, brand and design systems for products where getting it wrong is expensive.

Explore design

Move your business on AI

Audit where AI creates leverage, then build and deploy the tools that capture it.

Explore AI

Showreel

What the work looks like.

Trusted by

In their words

We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Susanne FolkessonCommunications Manager, Gaisler
We have worked with Up Strategy Lab for several years now. From handling our rebrand from AiraPower to FreePower to taking care of all our web design and development work as well as our app design, their support and advice have been key to helping us stay consistent as the company has grown.
Jake SlatnickCEO, FreePower
The time and energy from Daniel and his team in designing and stress-testing the program over a number of months has helped us to grow internationally at pace, and our results in our first year are testament to the fantastic job they did.
Bruce AdamsCommercial Director, Spirit Health
It was a pleasure working with Up Strategy Lab building the foundation of our website. Very happy with the outcome.
Jacob AhrnsteinCEO, Njord Medtech
Up Strategy Lab is a trusted partner that helps us handle a lot of the strategy behind sales and marketing and how to translate that into tangible deliverables like website, improved sales process, pitch decks and communication. We continue working with USL across various facets of our commercial strategy.
Kuba KameckiPartnerships & Alliances, TG0
Together with Up Strategy Lab, we were able to use modern techniques and methodologies such as the Value Proposition Canvas and Business Model Canvas to reflect on who our core customers are, and what we offered them as a business.
Eric BengtsonCEO, Sourcing Allies

Up close

The parts of a product people actually touch.

FreePower App and Interaction Design
The user can see how the charging surface changes color directly within the app.
The FreePower colour picker wheel
Users can easily drag the circle to adjust the color of the halo instantly.
Beautiful skills cards
A snapshot of an employees core skills
ChargeNode Dashboard Animation
Beautiful animation design for a hero section on ChargeNode's website
CV Inventory Custom Header
Bulk CV customisations across your entire work force in seconds.
CapillaryFlow technology layers
The CapillaryFlow system enables the growth of strong and durable grass
Privasea user onboarding animation flow
Smooth minimal animations to complement the onboarding experience for the end user
The iconic skills sector chart visualisation in MuchSkills
Data visualisation and skills comes together seamlessly
FreePower App and Interaction Design
The user can see how the charging surface changes color directly within the app.
The FreePower colour picker wheel
Users can easily drag the circle to adjust the color of the halo instantly.
Beautiful skills cards
A snapshot of an employees core skills
ChargeNode Dashboard Animation
Beautiful animation design for a hero section on ChargeNode's website
CV Inventory Custom Header
Bulk CV customisations across your entire work force in seconds.
CapillaryFlow technology layers
The CapillaryFlow system enables the growth of strong and durable grass
Privasea user onboarding animation flow
Smooth minimal animations to complement the onboarding experience for the end user
The iconic skills sector chart visualisation in MuchSkills
Data visualisation and skills comes together seamlessly