We help B2B companies grow
We're a design and strategy studio in Gothenburg. Our clients have built something difficult, such as radiation-hardened processors, predictive-maintenance platforms or engineered turf drainage, and they need buyers to understand it as well as their engineers do.
- 40+
B2B companies
- 5
ventures built
- 2018
founded in Gothenburg
Why we exist and how we work
Make hard products clear
The best-built product should be the best understood. That has been our mission since we started in Gothenburg in 2018. Our clients build hard things, and their buyers should understand them as quickly as their engineers do.
Business first, design after
Before we open a design file, we learn how the product works, who buys it and who signs off. Viking Analytics, Frontgrade Gaisler and CapillaryFlow came to us with nearly the same problem: the product had moved on and the story hadn't.
One team, one story
We work on the name, the website, the product and the sales material together, so they all say the same thing. For CapillaryFlow that meant a new name, one website for four verticals, a partner portal and the FlowTrack product.
We stay until it's used
Lolo took a month. CapillaryFlow is four years in. Whatever we build, your team owns it and can change it.
We try it on ourselves
MuchSkills started as a colour-coded spreadsheet. We built it into a skills platform that Everest Group named a Major Contender in its PEAK Matrix 2026.
Next: AI that does real work
We co-founded One AI Advisory with Jenny Holm to work with regulated industries, from Zürich and Gothenburg. One AI advises, and we build what it ships.
The people you'll actually work with
Yunan Xing
Lead Digital Product Designer
Trained in product design in Shanghai and Gothenburg. Designing since 2013, across industrial SaaS, edtech and AI tools.
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Simon Svanberg
Business Designer
Works where strategy meets delivery: marketing, sales and project management. Prefers steady, measurable gains to big overhauls.
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Noel Braganza
Co-Founder - Design
Interaction designer, formerly at MIT Design Lab. Leads product at MuchSkills, whose design won a Red Dot Design Award in 2020.
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Daniel Nilsson
CEO - Growth
Has built B2B tech companies for over 20 years. COO at Cryptzone from the start. Helped grow it to 850 customers in 34 countries.
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Colleen Braganza
Lead Content Strategist
Twenty years as an editor and writer in India's English-language press, including Hindustan Times and DNA. Leads research and content.
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Companies we've built and backed
- 2024CynergyBlueWe are an early investor in Cynergy Blue.
- 2020VeloveAn early investment. We also built up Velove's website and its search presence.
- 2023ProtoAnythingA joint venture with The Tool Hub: industrial-grade 3D-printed prototypes at a fair price, so companies can test a product before they set up full production.
- 2022Privasea.aiWe invested to help make privacy-preserving computation available to any business that works with sensitive data.
- 2019MuchSkillsOur own product. It grew from a colour-coded Google Sheets prototype into a skills intelligence platform, named a Major Contender in Everest Group's PEAK Matrix 2026.
- 2020HardSkillsA Swedish platform where patent holders show their patents and expertise, and recruiters find specialist candidates.
Walk us through your product
Maybe it's the demo that loses people at slide four, or the datasheet nobody finishes. Bring it and you'll talk it through with the people on this page.