Complex problems. Considered design.
19 projects across B2B product design, brand systems and AI. Every one of them shipped.

Viking Analytics
We mapped this AI predictive maintenance platform's business, then rebuilt brand, website and product.

Outcome: 100% increase in website traffic
CapillaryFlow
Business transformation spanning rebrand, website & partner program, turning a golf brand into a tech brand.

Outcome: Red Dot Award
MuchSkills
We started with the problem. It grew from a spreadsheet to an award-winning skills intelligence platform.

Frontgrade Gaisler
Brand evolution & digital platform for a radiation-hardened microprocessor leader, built for buyers.

Freepower
Brand, website & mobile app design for a wireless charging company, across two rebrands.

Outcome: 50% increase in high-quality leads
TG0
We mapped this touch-technology start-up's business first, then built its partner program and website.

Lolo.co
Working in sprints alongside Lolo's developers, we rebuilt the platform's interface and design system.

Outcome: 93% more organic clicks
Blimp app
Brand, bilingual website and SEO for an enterprise photo-documentation tool used by logistics teams.

Outcome: Conversions up from 0.7% to 20%
Sourcing Allies
We mapped the business behind the China sourcing experts, then built their sales process & lead engine.

ProtoAnything
Logo, website, illustrations and communication design for a manufacturer of fast, high-quality prototypes.

Privasea
We built the brand, website and FheID app, simplifying decentralised identity into a secure product.

Pitchago
Product design, brand and website copy for a platform that gets startups investor ready.

Mentice
We mapped how clinicians, investors use this medical simulation company's site, then rebuilt brand & SEO.

Learnit
Website, brand, copy & customer journeys for a US upskilling provider serving SMBs & enterprises.

Investor Mentice
Compliance first, then design: a structure-led investor relations site for this listed medical technology company.

HardSkills
Up Strategy Lab's own venture. Brand, product design, SEO and investor material for a research talent platform.

Outcome: 3x organic traffic
Cogoport
We ran workshops to define the segments for this freight booking platform, then rebuilt brand, site and UX.

Outcome: 100+ mobile operators
Appland
Sales, marketing and channel partner strategy for an app store platform sold to mobile network operators.

Airpelago
Workshops first, then brand and site, for a drone company that inspects power infrastructure.