FreePower, previously Aira Power, was looking to rebrand. For years, it was wearing two hats: Aira the company, and FreePower the product. It wanted to consolidate its identity around one brand name: FreePower. Enter Up Strategy Lab. We did all branding – starting from the FreePower logo – to branding, designs, animations, SEO, copywriting and digital strategy. The result? A sleek new brand identity and website that captures exactly what FreePower is: a revolutionary wireless charging solution that defies past limitations.FreePowerFreePower, previously Aira Power, was looking to rebrand. For years, it was wearing two hats: Aira the company, and FreePower the product. It wanted to consolidate its identity around one brand name: FreePower. Enter Up Strategy Lab. We did all branding – starting from the FreePower logo – to branding, designs, animations, SEO, copywriting and digital strategy. The result? A sleek new brand identity and website that captures exactly what FreePower is: a revolutionary wireless charging solution that defies past limitations.FreePower, previously Aira Power, was looking to rebrand. For years, it was wearing two hats: Aira the company, and FreePower the product. It wanted to consolidate its identity around one brand name: FreePower. Enter Up Strategy Lab. We did all branding – starting from the FreePower logo – to branding, designs, animations, SEO, copywriting and digital strategy. The result? A sleek new brand identity and website that captures exactly what FreePower is: a revolutionary wireless charging solution that defies past limitations.

FreePower

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FreePower

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