A brand built to match world-class technology.

Brand, website & mobile app design for a wireless charging company, across two rebrands.

More work
Freepower
Client
Freepower (formerly AiraPower)
Deliverables
  • Brand System
  • Design
  • Digital Product Design
  • Website
Our expertise
A complete brand and website evolution for a wireless charging technology company, built around its core product promise: effortless, free-placement charging.
Duration
12+ months

The challenge

AiraPower reached out to us to help them with their biggest mission yet: rebranding their already powerful brand AiraPower to Freepower, to symbolise their product’s core USP.

What we did

Effortless, free-placement wireless charging, made the center of the brand.

  1. Understanding the technology

    We spent hours ensuring that our team understood the ins and outs of their technology, vision, as well as their customer promise.

  2. Brand identity

    Using this valuable information, we came up with a unique logo, brand experience, and brand design to ensure that Freepower’s brand promise was front and center: “effortless free-placement wireless charging.”

  3. Communication, content, and SEO strategy

    We helped nail down their communication and SEO strategy and delivered on content together with their team of technical experts.

  4. Website design

    This targeted storytelling was then executed into one of our proudest website designs so far. Sharp graphics and unique storytelling brought out the essence that is Freepower, setting the brand on a trajectory towards growth and success.

  5. Year-one brand evolution and UI refinement

    A year after the initial rebrand, Freepower underwent a strategic pivot from a tech-heavy focus toward a lifestyle-centric identity. To support this “Rebranding 2.0,” we executed a comprehensive update of both the website and the application UI. The new design language softens the technical complexity, prioritizing a premium user experience that resonates with modern lifestyle B2B consumers.

The outcome

A brand that grew up with the product.

Freepower now presents itself as a company whose brand actually reflects a premium, lifestyle-forward identity built around one clear promise: effortless, free-placement wireless charging. As the product and the company matured, from the original rebrand through the “Rebranding 2.0” UI refinement a year later, the brand evolved alongside.

The work

Freepower screen 1
Freepower screen 2
Freepower screen 3
Freepower screen 4
Freepower screen 5
Freepower screen 6
Freepower screen 7
Freepower screen 8
Freepower screen 9
Freepower screen 10
Freepower screen 11
Freepower screen 12
Freepower screen 13

In their words

We have worked with Up Strategy Lab for several years now. From handling our rebrand from AiraPower to Freepower to taking care of all our web design and development work as well as our app design, their support and advice have been key to helping us stay consistent as the company has grown.

Jake SlatnickCEO, Freepower

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