Colleen Braganza
Lead Content Strategist
Colleen spent over two decades as an editor and writer in the English-language news media in India – print and digital, Delhi and Mumbai. Two decades of editing leaves you with two things: a low tolerance for waffle and a reliable instinct for what an argument actually needs.
She now leads the research and content work at Up Strategy Lab – making complex B2B subjects legible, and making sure the writing that goes out into the world is doing actual work.
Her background is in journalism. Her focus is on what the reader needs to walk away knowing – and saying it without the noise.
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