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UX Agency for B2B SaaS
Up Strategy Lab partners with scaling B2B tech companies to design interfaces that reduce churn, improve onboarding, and make complex products feel effortless to use.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Book a meetingDigital product projects
Selected projects
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Most B2B SaaS products are built by engineers solving real problems fast. That’s the right call early on. But as your customer base grows and enterprise deals come into play, the interface that got you to product-market fit starts to cost you the next stage. Buyers notice. Onboarding friction increases. Support tickets pile up around flows that were never properly designed.
The difference between a well-designed SaaS product and a functional one isn’t aesthetic. It’s conversion rates at the end of trials. It’s whether enterprise prospects trust the product enough to sign. It’s whether new users reach the “aha moment” in one session or three. We redesign the flows, systems, and components that move those numbers — starting with the highest-leverage problems first.
We scope engagements around your actual constraints — whether that’s a two-week sprint to fix your onboarding flow, an ongoing fractional design partnership, or a full design system rebuild ahead of a pricing tier expansion. We work in your tools: Figma, Linear, Jira, your stack.
Up Strategy Lab works with a small number of SaaS clients at a time. If your product is at an inflection point, one conversation is usually enough to understand whether we're the right fit.
Book a meetingIf your SaaS product is losing users at onboarding or failing to close enterprise deals, let's talk about what's getting in the way.
Design and build ambitious B2B digital products.
Visiting address:
Nordhemsgatan 56 | 413 09 | Göteborg | Sweden
Correspondence address:
🏢 Andra Långgatan 7A, 413 03 | Göteborg | Sweden
