Deliverables
Brand system
Design
Digital Product Design
Website

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Expertise

Project duration

12 + months

A brand built to match world-class technology.

AiraPower reached out to us to help them their biggest mission yet. Rebranding their already powerful brand AiraPower to FreePower, to symbolise their products core USP.We spent hours ensuring that our team understood the ins and outs of their technology, vision as well as their customer promise. Using this valuable information we came up with a unique logo, brand experience and brand design to ensure that FreePower's brand promise was front and center, 'Effortless free-placement wireless charging'.

We helped nail down their communication and SEO strategy and delivered on content together with their team of technical experts. This targeted storytelling was then executed into one of our proudest website designs so far. Sharp graphics and unique storytelling brought out the essence that is FreePower, setting the brand on a trajectory towards growth and success.

The outcome

Brand evolution & UI refinement

A year after our initial rebranding for FreePower, the company underwent a strategic pivot from a tech-heavy focus toward a lifestyle-centric identity. To support this ‘Rebranding 2.0,’ we executed a comprehensive update of both the website and the application UI. The new design language softens the technical complexity, prioritizing a premium user experience that resonates with modern lifestyle 2B consumers.