Digital product projects
Selected projects
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UX Experts & Digital Product Design Agency
Up Strategy Lab is a digital product design agency that helps scaling B2B tech companies resolve design debt, modernise their product experience, and build the interface quality their users now expect.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Digital product projects
Selected projects
See all
You’ve built a product that works — but “working” is no longer enough. As competitors lean into vibe-coded aesthetics and AI-driven interfaces, your users are expecting a level of polish that your current engineering-led process can’t provide. Up Strategy Lab solves this transition. We help you simplify your product experience and modernise your design systems — giving you the impact of an elite design team without the friction of a first hire.
We are not a traditional UX agency that delivers wireframes and disappears. As a digital product design agency with deep B2B SaaS experience, we work alongside your product and engineering teams to simplify your product experience, modernise your design system, and introduce AI-enabled design workflows that reduce the cost of iteration over time.
Our work covers the full spectrum of UX and UI design: user research and journey mapping, information architecture, interaction design, component libraries in Figma, Webflow builds, and engineering handoff. Whether you need a full product redesign or a focused sprint to fix one critical flow, we scope the engagement around your actual problem.
Up Strategy Lab works with a small number of clients at a time so the work stays close and the impact stays real. One conversation is usually enough to understand what needs to change.
If your product experience is holding back growth, let's talk. We work with a small number of clients at a time — so every engagement gets our full attention.
Design and build ambitious B2B digital products.
Visiting address:
Nordhemsgatan 56 | 413 09 | Göteborg | Sweden
Correspondence address:
🏢 Andra Långgatan 7A, 413 03 | Göteborg | Sweden
