Complex problems. Considered design.
20 projects across B2B product design, brand systems and AI. Every one of them shipped.
Outcome: 70 to 90 qualified leads a month
Optimal Kommunikation
We rebuilt the website of a fast-growing direct marketing company, then became its entire marketing department.

Viking Analytics
We mapped this AI predictive maintenance platform's business, then rebuilt brand, website and product.

Outcome: 100% increase in website traffic
CapillaryFlow
Business transformation spanning rebrand, website & partner program, turning a golf brand into a tech brand.

Outcome: Red Dot Award
MuchSkills
We started with the problem. It grew from a spreadsheet to an award-winning skills intelligence platform.

Frontgrade Gaisler
Brand evolution & digital platform for a radiation-hardened microprocessor leader, built for buyers.

Freepower
Brand, website & mobile app design for a wireless charging company, across two rebrands.

TG0
We mapped this touch-technology start-up's business first, then built its partner program and website.

Lolo.co
Working in sprints alongside Lolo's developers, we rebuilt the platform's interface and design system.

Outcome: 93% more organic clicks
Blimp app
Brand, bilingual website and SEO for an enterprise photo-documentation tool used by logistics teams.

Outcome: Conversions up from 0.7% to 20%
Sourcing Allies
We mapped the business behind the China sourcing experts, then built their sales process & lead engine.

ProtoAnything
Logo, website, illustrations and communication design for a manufacturer of fast, high-quality prototypes.

Privasea
We built the brand, website and FheID app, simplifying decentralised identity into a secure product.

Pitchago
Product design, brand and website copy for a platform that gets startups investor ready.

Mentice
We mapped how clinicians, investors use this medical simulation company's site, then rebuilt brand & SEO.

Learnit
Website, brand, copy & customer journeys for a US upskilling provider serving SMBs & enterprises.

Investor Mentice
Compliance first, then design: a structure-led investor relations site for this listed medical technology company.

HardSkills
Up Strategy Lab's own venture. Brand, product design, SEO and investor material for a research talent platform.

Outcome: 3x organic traffic
Cogoport
We ran workshops to define the segments for this freight booking platform, then rebuilt brand, site and UX.

Outcome: 100+ mobile operators
Appland
Sales, marketing and channel partner strategy for an app store platform sold to mobile network operators.

Airpelago
Workshops first, then brand and site, for a drone company that inspects power infrastructure.