Optimal Kommunikation

From zero web leads to 70-90 a month

We rebuilt the website of a fast-growing direct marketing company, then became its entire marketing department.

More work
Optimal Kommunikation
Client
Optimal Kommunikation
Deliverables
  • Website design and build (Webflow)
  • SEO, AI search and Google Ads
  • Order process system
Our expertise
A sales-first website and a full marketing function for a B2B service company that used to rely only on outbound calling.
Duration
2019 and ongoing

The challenge

When Optimal Kommunikation came to us in 2019, their website brought in no leads at all. Every new customer came from outbound: the sales team called companies and tried to sell. It worked, but it was slow and expensive, and growth depended on how many calls the team could make. They wanted the website to become a sales channel of its own.

What we did

A website first, then the whole marketing department.

  1. A website built to sell

    We designed and built a new website in Webflow around how their customers buy direct marketing: clear services, strong proof and an easy way to ask for a quote on every page. We rebuilt it again in 2023 as the business grew.

  2. SEO, AI search and ads

    We run their search and advertising end to end: landing pages for their services, content that answers what buyers search for on Google and in AI assistants, and Google Ads that we manage and report on every month.

  3. Their whole marketing department

    Today we are the only marketing Optimal Kommunikation uses. We plan, build and measure everything, and we also designed and built the order process system their customers use to order and follow their jobs.

The outcome

Zero to a steady flow.

Web leads: none before 2019, and 70 to 90 qualified leads a month now. Net sales rose from SEK 53 million to SEK 124 million between 2020 and 2024.

Organic search clicks rose 113% in a year, from 713 to 1,522, June to August 2026 against the same three months of 2025.

A website that brought in nothing now produces a steady flow of qualified leads, and a large share of Optimal Kommunikation's new sales starts there. The company has grown every year since 2019 and became a DI Mästargasell.

The work

The site in 2017, and today
The site in 2017, and today
The homepage on desktop and mobile
The homepage on desktop and mobile
Who to reach, then how it gets printed and posted
Who to reach, then how it gets printed and posted
The ordering tool: filters, a live count and a map
The ordering tool: filters, a live count and a map
Illustrations for the database and targeting
Illustrations for the database and targeting
Printing with certified print partners
Printing with certified print partners
The blog, each article with its own drawing
The blog, each article with its own drawing
Services for estate agents: prospectuses and window signs
Services for estate agents: prospectuses and window signs

In their words

We used to find our own clients by picking up the phone and calling them. Six years after bringing in Up Strategy Lab, revenue has more than doubled and customers are finding us. We went from 0 web leads to 90 high quality leads every month. We would never have been able to grow without Up Strategy Lab.

Donald Axelsson CardellCEO, Optimal Kommunikation

Still getting all your customers from cold calls?

Book a conversation with Noel. No pitch deck required, just an honest discussion about what you are building and whether we are the right fit.

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Typically responds within one business day. Based in Gothenburg, Sweden, clients everywhere.

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