A brand built to match world-class technology.

A brand built to match world-class technology.

AiraPower reached out to us to help them their biggest mission yet. Rebranding their already powerful brand AiraPower to FreePower, to symbolise their products core USP.We spent hours ensuring that our team understood the ins and outs of their technology, vision as well as their customer promise. Using this valuable information we came up with a unique logo, brand experience and brand design to ensure that FreePower's brand promise was front and center, 'Effortless free-placement wireless charging'.

We helped nail down their communication and SEO strategy and delivered on content together with their team of technical experts. This targeted storytelling was then executed into one of our proudest website designs so far. Sharp graphics and unique storytelling brought out the essence that is FreePower, setting the brand on a trajectory towards growth and success.

Since 2020, through two names.

FreePower makes wireless charging surfaces. We have been their design partner since 2020, which in practice has meant being the design department they never hired. We took them through the change of name from Aira Power to FreePower, defined the new logo and the communication strategy behind it, and built the website in Webflow. A year on, the company moved from a hardware-led story to a lifestyle-led one, so we did it again: a second pass across the site and the app UI that took the technical edge off.

Brand evolution & UI refinement

A year after our initial rebranding for FreePower, the company underwent a strategic pivot from a tech-heavy focus toward a lifestyle-centric identity. To support this ‘Rebranding 2.0,’ we executed a comprehensive update of both the website and the application UI. The new design language softens the technical complexity, prioritizing a premium user experience that resonates with modern lifestyle 2B consumers.