Tools for growth

Over the years we have designed and developed a series of tools, methodologies and hacks that help you make informed decisions about how to scale your business both from a sales & marketing to a design and product development point of view.

How to start projects right

How to start projects right

When a complex B2B digital project involves multiple stakeholders pulling in different directions, how you start determines everything. Noel Braganza on the three phases that matter.

The AI execution gap: What organisations get wrong before they start

The AI execution gap: What organisations get wrong before they start

95% of AI pilots fail to deliver measurable impact. The problem is rarely the technology — it's the organisational structure that was supposed to absorb it.

How to write copy for high-converting website pages in B2B

How to write copy for high-converting website pages in B2B

A practical guide to writing B2B website copy that converts — covering structure, SEO, value propositions, CTAs, and the five-step writing process we use with clients.

Digital transformation is more about people than technology

Digital transformation is more about people than technology

Most digital transformations fail — not because of the technology, but because of the people and structures around it. Here's what leaders and employees need to get right.

Guide to a B2B sales training program all companies should design

Guide to a B2B sales training program all companies should design

Pre-packaged sales training programs are for amateurs. Here’s a guide on how to tailor-make your own.

Sales presentations can make or break your channel partner program: An expert’s guide on how to get it right

February 9, 2026

Sales presentations can make or break your channel partner program: An expert’s guide on how to get it right

Great sales presentations can help you educate your channel partners about your product or solution and also train them to sell it

How We Broke the Code for Advanced Value Proposition Creation Design

February 9, 2026

How We Broke the Code for Advanced Value Proposition Creation Design

Daniels personal story and guide for how he managed to create one value proposition design even though he had to focus on two target groups.

How to Design a Sales Process for B2B Sales

February 9, 2026

How to Design a Sales Process for B2B Sales

Design a sales process for todays challenging B2B prospects and increase conversion, get bigger deals and spend less time on the wrong prospects.

Partner Program – The 14 Steps to Build Your Reseller Channel Program

February 9, 2026

Partner Program – The 14 Steps to Build Your Reseller Channel Program

Learn how to create and build a professional reseller channel partner program to grow your business globally with help of partners.

How to create customer profiles / buyer personas for B2B

January 9, 2026

How to create customer profiles / buyer personas for B2B

The complete set of hands-on power tools to create and define insightful customer profiles / buyer personas for B2B Sales

Design and build ambitious B2B digital products.

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