‘Prototyping is a crucial process in innovation, and we recognized a market obstacle in this regard,’ says Up Strategy Lab CEO Daniel Nilsson
Gothenburg, August 9: Well-known Swedish/Chinese high-quality toolmaker The Tool Hub and Swedish innovation business laboratory Up Strategy Lab are excited to announce the launch of ProtoAnything, a collaborative joint venture.
ProtoAnything has been born out of the belief that crafting top-notch prototypes shouldn't be a complex, lengthy, or costly endeavour.
The new venture seamlessly integrates the dynamic strengths and specializations of The Tool Hub and Up Strategy Lab, creating a powerful new entity in the world of prototyping and additive manufacturing. The Tool Hub’s reputation for manufacturing high-quality tools at impressive speeds and low costs will be complemented by Up Strategy Lab’s track record of delivering tangible strategies to scale businesses and expertise in B2B sales, marketing, and digital product design. Together, their complementary capabilities form the foundation of ProtoAnything that is uniquely positioned to offer seamless, cost-effective, and top-tier prototyping services that cater to diverse industry needs.
Daniel Nilsson, co-founder and CEO, Up Strategy Lab, said the idea for ProtoAnything was born out of a genuine need. “We work with innovation every day, and we have heard entrepreneurs and engineers complain about the high prices and time-consuming nature of obtaining prototypes,” said Nilsson. “Prototyping is a crucial process in innovation, and we recognized a market obstacle in this regard.”
Ola Hellgren, CEO, The Tool Hub, said: “My partner Ulrika and I met Daniel and Noel [co-founder and design director, Up Strategy Lab] and we discussed the issue of prototyping and how inventors and product teams are limited. Jointly we created a new concept, ProtoAnything, where we are revolutionising the industry with high-quality prototypes for a fair price.”
ProtoAnything’s mission is to democratize access to cutting-edge manufacturing technologies, simplifying the process for clients to bring their concepts to reality, regardless of scale or complexity. Whether it's rapid prototyping, custom manufacturing, or low-volume production, ProtoAnything aims to be the trusted partner for everyone. "ProtoAnything signifies a new era of possibilities for innovators, entrepreneurs, and businesses looking to bring their ideas to life," emphasised Hellgren.
Clients can rely on ProtoAnything for the production of high-quality, precision-engineered parts in various materials, ranging from plastics to metals. The company's focus on providing exceptional 3D printing services, along with other advanced manufacturing processes like injection molding, CNC machining, and sheet metal fabrication, ensures that clients have access to an unparalleled array of cutting-edge technologies. ProtoAnything's state-of-the-art facilities house advanced 3D printers that utilize various techniques, such as Fused Deposition Modelling (FDM), Selective Laser Melting (SLM), and Direct Metal Laser Sintering (DMLS), among others. This diverse array of 3D printing technologies guarantees that clients can choose the most suitable process for their specific needs, whether it's rapid prototyping or small-batch manufacturing.
About The Tool Hub
The Tool Hub, a Swedish-owned high-quality toolmaker with headquarters in Shenzhen, China, is the ideal development partner for diverse production projects. Its adept designers, skilled in innovative and robust design creation, possess deep expertise in design principles, cutting-edge industry software, and techniques. Complementing them, the master tool builders ensure precision assembly and quality, eliminating the need for manual fitting. With an emphasis on project completion, both teams ensure meticulous attention to detail and cater to unique client goals. The Tool Hub's commitment to production excellence is reflected in its process parameters that are meticulously fine-tuned to optimize the moulding process, carefully considering factors such as part dimensions, material properties, and desired cosmetic appearance. Through thorough validation, it ensure consistent production of parts that meet the highest specifications and quality standards.
For more information, please visit www.thetoolhub.com
ProtoAnything, The Tool Hub
+4673-370 80 22
About Up Strategy Lab:
Up Strategy Lab is a design and strategy consulting firm based in Gothenburg, Sweden, serving clients globally. Founded as a partnership by two visionary entrepreneurs, Up Strategy Lab offers strategic communication and design services to companies seeking to scale and expand internationally. Up Strategy Lab provides hands-on strategy consulting by assembling efficient teams trained in design thinking processes to address complex business challenges. In addition to its core services, Up Strategy Lab also owns or has investments in various innovative start-ups, including MuchSkills, a skills management and internal talent marketplace platform; HardSkills, a recruitment-centric patent database for technical recruitment; NuLink, a provider of privacy-preserving technology for decentralized applications via APIs; and Privasea, a company specializing in building, implementing, and deploying privacy solutions for businesses with sensitive data, enabling secure data sharing and computation without compromising data security.
More information is available at www.upstrategylab.com.