Show your product to someone who'll tell you the truth
If you lead a B2B software company with a complex live product and no senior designer in-house, spend a free hour with Noel Braganza, digital product designer in Gothenburg. You'll find out why buyers get lost after the demo, and you'll leave knowing which three changes to make first.
- Red Dot Design Award
- 40+B2B companies
- 5ventures built
- MITDesign Lab background
Your engineering is years ahead of your interface
Buyers nod through the sales deck, then get lost once they're inside the product. Every release makes the UI a little less consistent, and the agencies you tried made it prettier without ever learning how it works.
MuchSkillsOne hour, from first screen to first fix
Before: tell us who buys it
Send a link, a demo account or nothing at all, because a screen share works too. Add a line on who your buyers are and what they need to get done in the product.
During: a walk-through with Noel
Noel follows a new user's path from the first screen to the first result. He asks how the product works before he says anything about how it looks.
After: three changes, ranked
You get written notes with the three changes that matter most, ranked by how much they affect sales and adoption. They're short enough to forward to your team or your board.
A digital product design expert who's made your trade-offs
Noel co-founded Up Strategy Lab and leads its design. The studio built MuchSkills, its own venture, from a spreadsheet prototype on a bootstrapped budget, so he knows what it's like to weigh what users need against what engineering can ship and what the runway allows.
MuchSkills won a Red Dot Design Award for product design.
Read the MuchSkills case studyYour engineering's years ahead. Now let the sale catch up.
- +20%
At Sourcing Allies, sales conversion rose from 0.7% to 20%, and sales lead time fell from two years to under six months.
We have worked with Up Strategy Lab for several years now. From handling our rebrand from AiraPower to Freepower to taking care of all our web design and development work as well as our app design, their support and advice have been key to helping us stay consistent as the company has grown.
Jake SlatnickCEO, Freepower
Related work
Before you book the hour
Is the design consultation really free?
Yes. The hour with Noel is free, you're under no obligation, and nobody will walk you through a sales deck. It's how we meet teams we'd like to work with, and the written notes are yours whatever you decide. If there's an obvious next step, we'll suggest it at the end.
Will a sr. product designer review our product, or a salesperson?
A senior product designer. You meet Noel Braganza, co-founder of Up Strategy Lab, who leads the studio's design work and looks at your product the way a design lead in your own team would. If you want a commercial view as well, our CEO Daniel Nilsson can join the call.
Our product is very technical. Will you understand it?
Yes. Technical products make up most of our work. For Viking Analytics we rebuilt the MultiViz 2.0 predictive-maintenance platform. For Frontgrade Gaisler, maker of the radiation-hardened LEON and NOEL-V processors, we did the brand and website. Noel starts by asking how your product works and who buys it. How it looks comes after that.
What happens after the free product review?
You get written notes with the three changes Noel would make first. If you want to go further, the usual next step is a discovery workshop with your team, where you agree what to fix first. Some teams go on to a project with us. Others take the notes and get on with it themselves.
Should we hire a senior product designer or bring in a design consultancy?
It depends on how much design work you have coming and how soon you need it. Hiring a senior product designer often takes months. Up Strategy Lab can embed a designer in your team half-time or full-time, working alongside your developers. The hour is a good place to work out which suits your roadmap before you spend budget on either.
Can we meet a digital product designer in Gothenburg in person?
Yes. Up Strategy Lab is based at Nordhemsgatan 56 in Gothenburg, so we can meet at our office or at yours in western Sweden. Clients elsewhere in Europe, the US and Asia usually join by video. If you'd rather talk in Swedish, mention it when you book and Daniel Nilsson will join.
Do you sign an NDA before a product review?
Yes. Send us your NDA before the call and we'll sign and return it before you share anything. We're happy to review a product under confidentiality from the first conversation, including pre-launch builds and features tied to enterprise customers.
Bring the product. Leave with a plan.
One hour with Noel and three changes worth making, written down for your team. If you want to take it further, we'll set up a discovery workshop.