A B2B marketing department, without hiring one
This is for B2B companies where marketing gets whatever hours the CEO has left over. Each month you get new pages, SEO, content and ads that bring buyers to you, so new business doesn't have to wait for the next trade fair.
- Red Dot Design Award
- 40+B2B companies
- 5ventures built
- MITDesign Lab background
Marketing is nobody's full-time job
The website hasn't changed since launch, the blog has three posts and a long silence, and new customers still come from cold calls. More ad spend won't fix that. A team that turns up every month will.
Optimal KommunikationSix things that bring buyers closer every month
A plan tied to sales
You know what gets done this month and why. We check the plan every month against what came in.
Pages that turn visits into enquiries
Each new offer, segment and campaign gets its own fast page, built to convert. We build in Webflow or on the platform you already use.
Found by buyers already searching
Pages and articles that answer what your buyers ask Google and AI assistants.
Trusted before the first call
Articles, case studies, newsletters and LinkedIn posts in Swedish and English that show buyers you know your field.
Ad budget that follows the leads
We set up and adjust your Google Ads and LinkedIn Ads every month. Media spend is billed separately.
Sales material your team will open
Decks, one-pagers and offer templates that tell the same story as the website.
One call to steer, then a month of work done
- At the start of the month we agree the three to five things that will move sales most.
- We do the work. You only review what needs your eye.
- Pages, posts, ads and material go live on an agreed rhythm, not in a rush the week before a trade fair.
- At month end you get one page on what we did and what it brought in. Next month's plan starts from there.
You brief the people who do the work
You won't have an account manager passing messages along. Daniel Nilsson leads growth, Noel Braganza leads design and Colleen Braganza leads content, so nothing gets lost between your call and the finished page.
We built MuchSkills from a spreadsheet prototype on a bootstrapped budget, so we know what a customer costs to win when it's your own money.
From no web leads to 70–90 a month
Before 2019, Optimal Kommunikation got no leads from its website. We rebuilt the site, and today we run its SEO and ads as its marketing department.
Net sales grew from SEK 53 million to SEK 124 million between 2020 and 2024, and the company became a DI Mästargasell.
Organic search clicks rose 113%, from 713 to 1,522, in June–August 2026 compared with the same months of 2025.
- 70–90
qualified leads a month · was 0
We used to find our own clients by picking up the phone and calling them. Six years after bringing in Up Strategy Lab, revenue has more than doubled and customers are finding us. We went from 0 web leads to 90 high quality leads every month. We would never have been able to grow without Up Strategy Lab.
Donald Axelsson CardellCEO, Optimal Kommunikation
Related work
Know what your marketing brought in, every month
What does a marketing department as a service include?
Up Strategy Lab's marketing department covers a monthly plan, new website pages and landing pages, SEO and AI search content, articles and LinkedIn posts in Swedish and English, Google Ads and LinkedIn Ads, and sales material. We agree three to five priorities at the start of each month. At the end of the month we report on what they brought in.
How much does an outsourced B2B marketing department cost?
The marketing department runs on a monthly retainer. The level you choose sets how much time we have each month. It doesn't limit which work we can do. Current levels are on the engagement page. Media spend for ads is billed separately.
What if we already have a marketer?
Then we work alongside them. Your marketer keeps setting the direction, and Up Strategy Lab adds the strategy, design, writing and web development that one person can't cover alone. We already work next to in-house teams on client projects and stay on after launch while the work is adopted.
How quickly can you start?
Up Strategy Lab can usually start within two weeks, or straight away if it is urgent. First comes a workshop on your business, your buyers and how you sell, then the first month's plan. We don't design or write anything until we understand your sales process, because the pages, content and ads all have to support it.
Do we have to move our website to Webflow?
No. Up Strategy Lab builds in Webflow and works on whatever platform you're on. For new builds we recommend a fast stack: most of our sites now run on Vercel with Payload CMS and Supabase or Neon, with Resend for email. If moving platforms would really help your SEO or let your team edit pages faster, we'll tell you why before anything changes.
How long before marketing shows results?
SEO and content usually take a few months to build up, so we recommend giving it a few months. Ads and new landing pages can show movement sooner. For Sourcing Allies, sales lead time fell from two years to under six months. Every monthly report shows what each piece of work brought in.
Stop fitting marketing into the gaps
Book an hour with Noel and bring your website and your sales numbers. You'll leave knowing what the first month should cover.
Sourcing Allies: cost per lead from $2,000 to $100, sales conversion from 0.7% to 20%.