Digital product design
Figma Design Experts
We build Figma design systems that your engineers can actually build from, structured, documented, and designed to scale as your product grows.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab builds Figma design systems, component libraries, and production-ready UI that give your product team a shared language, and your engineers specs they can build from without interpretation.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Figma files as liabilities
Most Figma files are a liability disguised as a deliverable.
When a product grows without a structured Figma system, the design file becomes a graveyard of inconsistent components, unnamed layers, and one-off decisions made under time pressure. Engineers start ignoring the specs and building from memory. Inconsistencies compound across the product. The Figma file stops being a source of truth and becomes a source of confusion.
Fixing the file
A well-built Figma system pays back every hour spent on it.
Up Strategy Lab builds Figma systems that your team can actually use and maintain. If your current design file is slowing you down, book a call and we'll assess what it would take to fix it.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
Can you take over and restructure an existing Figma file?
Yes, and this is often more complex than starting fresh. We audit the existing system, identify what's worth preserving, and migrate components to a new structured architecture without disrupting design work already in production.
What's the difference between a design system and a component library?
A component library is a collection of reusable UI elements. A design system is everything above that, the tokens, guidelines, documentation, and governance that makes the component library consistent and maintainable over time.
Do you document the Figma system for our team to maintain?
Yes. Every system we deliver includes usage documentation, naming conventions, contribution guidelines, and a token changelog. The goal is a system your team can maintain and extend independently after handover.
How does the Figma system connect to engineering?
We align design tokens to your engineering token system wherever possible, whether you're using Tailwind, CSS custom properties, or Style Dictionary. This reduces the gap between design and code and makes handoff significantly faster.
Book a call.
If your Figma file has become a bottleneck rather than an asset, we can help you rebuild it into something your whole product team relies on.
Book a meeting