Digital product design
UX Experts & Digital Product Design Agency
From UX/UI to AI-enabled workflows, we help you design complex digital products, refine design systems and simplify your product experience, without the overhead of a first full-time design hire.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab is a digital product design agency that helps scaling B2B tech companies resolve design debt, modernise their product experience, and build the interface quality their users now expect.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Before your first design hire
Your design debt is mounting, and the overhead of your first full-time designer feels like a leap of faith you aren't ready to take.
You've built a product that works, but "working" is no longer enough. As competitors lean into vibe-coded aesthetics and AI-driven interfaces, your users are expecting a level of polish that your current engineering-led process can't provide. Up Strategy Lab solves this transition. We help you simplify your product experience and modernise your design systems, giving you the impact of an elite design team without the friction of a first hire.
Closing the gap
Up Strategy Lab works with a small number of clients at a time so the work stays close and the impact stays real. One conversation is usually enough to understand what needs to change.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
What makes Up Strategy Lab different from other UX agencies?
Most UX agencies are execution-focused. Up Strategy Lab operates as a strategic design partner, combining UX expertise with product strategy and business context so design decisions are tied to outcomes you can measure.
Do you work with early-stage startups or more established companies?
Primarily with B2B SaaS companies and tech scaleups that have a working product but haven't yet built a dedicated design function, when design quality becomes a growth constraint.
What does a UX design engagement typically look like?
It depends on the problem. Some clients need a focused 2-4 week sprint. Others engage us as a fractional design team on an ongoing basis. We scope every project around what your product actually needs.
Can you work with our existing engineering team and tools?
Yes. We work inside existing product workflows, Figma, Jira, Linear, Notion, and most common engineering stacks, without requiring you to change your tooling or process.
Book a call.
If your product experience is holding back growth, let's talk. We work with a small number of clients at a time, so every engagement gets our full attention.
Book a meeting