Answer engine optimisation for B2B companies that want to be named

Answer engine optimisation (AEO) is the work of making your company the source AI tools such as ChatGPT, Perplexity and Google's AI Overviews quote when someone asks a question. It covers citable facts, answer-first pages, structured data, an llms.txt file, crawlable content and consistent company information across the web, so engines understand you and are confident naming you.

AEO, GEO and AI SEO describe largely the same work. Answer engine optimisation and generative engine optimisation both mean getting cited in AI-generated answers, and AI SEO, LLM SEO and AIO are other names for it. The difference that matters is with classic SEO, which aims for a ranked link, while all of these aim for your company to be named inside the answer.

To get recommended by ChatGPT, give it clear, consistent and quotable information about your company where it reads: your own site first, then directories, review sites and press. Pages should answer buyer questions directly, carry structured data and load as plain, crawlable text. Nobody can guarantee a mention, but a company that explains itself clearly is much easier for ChatGPT to name.

Yes, you still need SEO. Perplexity and Google's AI Overviews draw on pages that search engines already find and trust, so a fast, well-structured site helps both. We treat SEO and AI search optimisation as one piece of work, as we did for Frontgrade Gaisler, where the brief covered brand, website, information architecture and aerospace and defence SEO over six months.

A fixed AI search project with Up Strategy Lab usually runs three to six months. If the site itself needs rebuilding, that takes 2 to 4 weeks end to end on our custom stack, or 4 to 6 weeks on Webflow for small to mid-sized sites. AI engines then need time to recrawl and pick up the changes, which is why monitoring continues afterwards.

The cost of AEO with Up Strategy Lab depends on scope, and there is no price list. Every project is scoped to your needs and budget, and our projects have ranged from about EUR 5,000 to well over EUR 100,000. Ongoing monitoring runs on a monthly retainer sized to what you need. Share your budget on the first call and we'll tell you what it covers.

llms.txt is a plain text file at the root of your website that lists your most useful pages for large language models, with a short description of each. It's a young, informal standard and not every AI engine reads it yet, so treat it as one cheap signal among several. We include one when we rebuild the pages AI engines read.

Yes. Up Strategy Lab is a certified Webflow partner and works on whatever platform you use. For speed we often recommend Payload CMS on Vercel, Cloudflare or AWS, because a site that loads fast and is quick to update helps both crawlers and buyers. Handover, with training and documentation, is always included.