Digital product design
UX Agency Gothenburg
Serving the Gothenburg tech ecosystem and beyond, we help Swedish B2B companies design digital products that compete at a global level without building a full in-house design team.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab partners with B2B tech companies in Gothenburg and across Sweden to design digital products, refine design systems, and build the product experience their users expect at the next stage of growth.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Gothenburg's design gap
Gothenburg has world-class engineering talent. Design expertise at that level is rarer.
Up Strategy Lab is based in Gothenburg. We're active in the local tech and design community, hosting design meetups, collaborating with founders, and working with companies across the Göteborg ecosystem. The city punches well above its size in deep tech, automotive software, logistics, and industrial SaaS. What's less developed is the specialist UX design capacity to match. Many local tech companies have exceptional engineering teams building products that are technically impressive but interface-limited, losing deals to better-designed competitors or struggling to onboard non-technical enterprise users efficiently.
Hard to hire locally
Gothenburg companies building global products deserve design expertise at that level.
Up Strategy Lab brings the UX and product design depth that's difficult to hire for locally. If your product is at an inflection point, book a call and let's talk about what it would take to move it forward.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
Is Up Strategy Lab based in Gothenburg?
Yes, our office is in Gothenburg and we're active in the local design and tech community. We host design meetups and work closely with founders and designers across the Göteborg ecosystem.
Do you work with Gothenburg startups or only larger companies?
Both. We work with early-stage companies that need to establish a design foundation before scaling, and with more established companies resolving accumulated design debt. The scope differs, but the quality of thinking is the same.
What sectors do you have experience with in the Swedish market?
Logistics tech, HR tech, fintech, EdTech, and industrial SaaS, sectors well represented in the Swedish and Nordic ecosystem. We understand the enterprise sales dynamics and user expectations common to these verticals.
Can we meet in person if we're based in Gothenburg?
Absolutely. In-person workshops and design reviews are a regular part of how we work with local clients. Book a meeting and we can discuss what format works best for your team.
Book a call.
If you're building a digital product in Gothenburg or Sweden and design quality is becoming a growth constraint, let's have a direct conversation about what needs to change.
Book a meeting