Digital product design
UX Agency for B2B SaaS
We help B2B SaaS companies close the gap between a product that works and one that converts, without the overhead of building an in-house design team.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab partners with scaling B2B tech companies to design interfaces that reduce churn, improve onboarding, and make complex products feel effortless to use.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Outgrowing your first design
Your product has outgrown the design decisions that launched it.
Most B2B SaaS products are built by engineers solving real problems fast. That's the right call early on. But as your customer base grows and enterprise deals come into play, the interface that got you to product-market fit starts to cost you the next stage. Buyers notice. Onboarding friction increases. Support tickets pile up around flows that were never properly designed.
Finding the right partner
The right UX partner changes what's possible for your product.
Up Strategy Lab works with a small number of SaaS clients at a time. If your product is at an inflection point, one conversation is usually enough to understand whether we're the right fit.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
Do you specialise in any particular type of B2B SaaS product?
We have deep experience across HR tech, logistics, fintech, AI tooling, and marketplace products. The common thread is complexity, products with many user roles, dense data, or enterprise-grade workflows where UX decisions have real business consequences.
How quickly can you start, and what does onboarding look like?
Most engagements begin within one to two weeks of scoping. We start with a structured discovery session to map the product, identify the highest-leverage problems, and agree on success metrics before any design work begins.
Can you work alongside our existing product team?
Yes, this is the norm, not the exception. We integrate into your product workflow as a design layer, attending standups where useful, and handing off production-ready Figma specs your engineers can build from directly.
What's the difference between hiring a freelance UX designer and working with Up Strategy Lab?
A freelancer brings execution capacity. We bring execution plus strategic design thinking, a proven process for B2B SaaS, and the depth of 12 years and 100+ products to draw on when making decisions that affect your product's trajectory.
Book a call.
If your SaaS product is losing users at onboarding or failing to close enterprise deals, let's talk about what's getting in the way.
Book a meeting