The English-speaking design agency in Gothenburg for hard-to-explain products
Your engineering is years ahead of how the product explains itself. We're a Gothenburg design and strategy studio, working in English since 2018, and that gap is the work we take on for B2B companies with complex products.
Your engineering is years ahead of your website
Plenty of Gothenburg tech teams run in English, yet the brand and interface still look like an earlier company. Deals stall once buyers get past the sales deck and into the product.
Optimal KommunikationBrand, website and product that finally say the same thing
Positioning and branding
A story and name buyers grasp on first read, with room to grow into new verticals instead of boxing you into one.
Web design
A site that brings in qualified leads every week, built on Webflow (we're a certified partner) or on our custom stack.
Product and UX design
Onboarding new users can get through without you on a call, and a documented design system your developers keep using after we've gone.
Partner programs
Resellers who actually sell for you, with clear roles, training and material built on a method more than 150,000 people have used.
AI builds
AI tools your team uses every day and can check, rather than a strategy deck that never reaches production.
Senior design in your team, without a six-month hire
A designer at your table
A senior designer joins your team half-time or full-time, on a monthly rate agreed on the first call.
A fixed project
An agreed scope and end date, usually three to six months, for a rebrand, a new website or a product redesign.
A website that keeps up
Your site loads fast and your changes go live without a wait. We usually use Vercel, Supabase or Neon, Payload CMS and Resend, but any platform you prefer is fine.
Yours to keep
Training and documentation come with every project, so your team can run what we build. Ongoing care is there on a monthly retainer if you want it.
From no web leads to 70-90 a month
Before 2019, Optimal Kommunikation's website brought in no leads at all. Today it brings in 70 to 90 qualified leads a month, and net sales grew from SEK 53 million to SEK 124 million between 2020 and 2024.
Hard products, now easier to buy
Every one of these clients came to us with something buyers found difficult to grasp.
Sales lead time fell from 2 years to under 6 months, and lead cost from $2,000 to $100.
A site rebuilt for search and AI search took them from no US customers to their first few within months.
When the brand, website, videos and sales material come from different suppliers, each one tells the story a little differently. We do all of it in one team, so buyers hear the same thing wherever they meet you.
- +777%
A new name, one website for four verticals and a partner portal. Website traffic doubled year on year and equestrian sales leads rose 777%.
We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Susanne FolkessonCommunications Manager, Frontgrade Gaisler
We used to find our own clients by picking up the phone and calling them. Six years after bringing in Up Strategy Lab, revenue has more than doubled and customers are finding us. We went from 0 web leads to 90 high quality leads every month. We would never have been able to grow without Up Strategy Lab.
Donald Axelsson CardellCEO, Optimal Kommunikation
Related work
Will we fit your budget, deadline and team?
Is there an English-speaking design agency in Gothenburg?
Yes. Up Strategy Lab is a design and strategy studio founded in Gothenburg in 2018, at Nordhemsgatan 56, and works in English with clients across Europe, the US and Asia. We do branding, websites, digital product and UX design, partner programs and AI builds for B2B companies with complex products.
How much does a UX agency in Gothenburg cost?
Up Strategy Lab has no price list. Every project is scoped to your needs and budget, and our projects have ranged from about EUR 5,000 to well over EUR 100,000. Tell us your budget on the first call and we'll show you what it can cover.
How long does a website take with a web agency in Gothenburg?
At Up Strategy Lab, a Webflow website for a small to mid-sized company typically takes 4 to 6 weeks, longer for bigger set-ups. Sites on our custom stack take 2 to 4 weeks end to end. If you'd rather stay on the platform you already use, we'll work there.
Can a product design agency in Gothenburg work inside our team?
Yes. Up Strategy Lab can embed a senior designer in your team half-time or full-time, on a monthly rate agreed on the first call. We work alongside your developers and product managers and stay through adoption after launch, so the design system and the decisions stay with your team.
Which branding agency in Gothenburg works with deep-tech companies?
Up Strategy Lab works with technical B2B companies such as Frontgrade Gaisler (radiation-hardened LEON and NOEL-V processors, a six-month project) and Viking Analytics (a nine-month project covering the website, a partner program and the MultiViz 2.0 platform). We learn how the technology works first, then build the brand around why it beats the alternatives.
How quickly can a Gothenburg design agency start?
Up Strategy Lab replies to every enquiry within one business day, often faster. Our marketing department service can usually start within two weeks, or straight away when it's urgent. Start dates for product design and fixed projects are agreed on the first call, once we know the scope.
Who will I speak to first?
Your enquiry goes to Up Strategy Lab's co-founders, Noel Braganza (design) or Daniel Nilsson (growth), and sometimes to Yunan Xing, our Lead Digital Product Designer, or Simon Svanberg, our Business Designer. The person on your first call is someone who would also work on your project.
Tell us what you're building
Send a few lines about your product, where it's getting stuck and a rough budget if you have one. You'll hear back in English, within a business day, from someone who would do the work.