A Gothenburg web agency for B2B companies ready to stop living off trade shows
The product is strong, yet new customers still come from cold calls and trade shows. As a web agency in Gothenburg, we rebuild your B2B website so the right buyers understand what you offer and get in touch themselves, every week.
- 2020Red Dot Design Award
- 40+B2B companies
- 5ventures built
- MITDesign Lab background
More spent on ads. Same pipeline.
The ad budget grows every quarter, while the website sits there like a brochure nobody reads.
- We sound like every competitor, so buyers only compare us on price.
- The sales team explains the product five different ways.
- The last agency handed over a nice-looking site and vanished.
Story first. Pixels second.
1. Story and structure
We find out who your best customers are and what they need to hear. The site structure is then built around their questions, not your org chart.
2. Web design that sells
Every page shows the buyer what you offer and the next step, straight away. Your sales team gets one message everyone can repeat the same way.
3. A build you control
Webflow if you want to change a line of copy yourselves tomorrow. Next.js when you need a partner portal or custom integrations.
Web development in Gothenburg that holds up after launch
Found on Google and in AI search
Site structure, content and technical performance are built for both Google and AI search from the first sketch. Buyers find you when they search for the problem, not just your name.
Fast from the first click
Sometimes the page is simply too slow. We build on Vercel or Cloudflare with a lightweight CMS.
A CMS your marketing team can run
Webflow, where we're a certified partner, or Payload CMS. Training and documentation are always included, so you can publish the next campaign page without calling us.
We stick around
Launch is the start, not the finish line. CapillaryFlow has worked with us for four years.
When the site starts selling
Optimal Kommunikation went from zero web leads to 70–90 qualified leads a month. Net revenue grew from SEK 53 million to SEK 124 million between 2020 and 2024.
Optimal KommunikationKnow the cost before the first meeting
Two-week audit
Start with a two-week plan at a fixed €6,500. If we carry on, that amount is credited.
New website
We build the site that brings in new customers between shows. Three to six months, from €45,000.
Embedded in your team
€9,500 a month part-time, €17,500 full-time. One partner for the site instead of five suppliers.
- 70–90
qualified leads a month · was 0
- +100%
website traffic, year on year
We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Susanne FolkessonCommunications Manager, Frontgrade Gaisler
We used to find our own clients by picking up the phone and calling them. Six years after bringing in Up Strategy Lab, revenue has more than doubled and customers are finding us. We went from 0 web leads to 90 high quality leads every month. We would never have been able to grow without Up Strategy Lab.
Donald Axelsson CardellCEO, Optimal Kommunikation
Related work
Price, timing and tech, answered plainly
How much does a new B2B website cost?
A new B2B website from Up Strategy Lab starts at €45,000 as a fixed project over three to six months. If you're unsure of the scope, you can start with a two-week audit at a fixed €6,500, credited in full if you continue. If you'd like us on an ongoing basis, it's €9,500 a month part-time or €17,500 full-time. Training and documentation are always included.
How long does it take to build a new website?
Building a new website usually takes four to six weeks in Webflow for a small or mid-sized site, and two to four weeks from start to finish on our own Next.js stack. Larger setups take longer. A full engagement where we also rework the story, structure and design normally runs over three to six months.
Should we choose Webflow or Next.js?
Choose Webflow if your marketing team wants to edit the site themselves without developers. We're a certified Webflow partner. Choose Next.js when the site needs more, such as a partner portal or custom integrations. In that case we usually build on Vercel with Payload CMS, Supabase or Neon, and Resend for email. The goal is the same either way: a fast site that's quick to update.
Can we update the website ourselves?
Yes. Whether the website is built in Webflow or with Payload CMS, your team can write, publish and add pages on their own. Handover with training and documentation is always part of the project. If you'd like help after launch, we stay on and keep improving results together with you.
Do you do SEO and AI search optimisation?
Yes, SEO and visibility in AI search are built into how we make websites, from site structure and content to technical performance. For Optimal Kommunikation, clicks from organic search rose 113 per cent, from 713 to 1,522, over June–August 2026 compared with the same months in 2025.
Do you work with companies outside Gothenburg?
Yes. We've worked with B2B companies since 2018 from Nordhemsgatan 56 in Gothenburg, with clients across Europe, the US and Asia. Blimp brought us in to upgrade their site, SEO and AI search ahead of a push into the US, and went from no American customers to several within a few months.
Tell us where your pipeline is stuck
Send a quote request or book a call. Noel Braganza or Daniel Nilsson will read it personally and reply within one working day.
Rather talk it over across a table? You'll find us at Nordhemsgatan 56.