A Gothenburg web agency for B2B websites that sell between trade fairs
If your new customers still come from cold calls and trade fair stands, your website is underperforming. We rebuild B2B websites in Webflow or Next.js so the right buyers understand what you sell and get in touch themselves, every week.
Your business has outgrown your website
Your website still introduces the company you were at the last rebrand. Meanwhile sales does the introducing by phone.
- The ad budget goes up every quarter and the pipeline stays where it was.
- Every new customer still comes from a cold call or a stand at a trade fair.
- You sound like every competitor, so buyers compare you on price.
- Your sales team explains the product five different ways.
- The last agency handed over a nice-looking website and moved on to the next client.
Five jobs your website should already be doing
Presents you as you are now
We find out who your best customers are and build every page around their questions. Your sales team gets one story it can repeat.
Sells
Each page says what you offer and what to do next, and the contact form asks what sales needs to know. Fewer first calls start with price.
Gets found, in search and in AI answers
Structure, content and technical set-up are planned for Google and AI answers from the first sketch, so buyers find you while they're still describing their problem.
Fast and secure by default
Pages load before a buyer between meetings gives up, and your IT team has less to patch. We host on Vercel or Cloudflare with a light CMS.
Easy to run
Webflow, where we're a certified partner, or Payload CMS on Next.js. Your marketing team publishes the next campaign page on a Tuesday afternoon without calling anyone.
The website your sales team sends buyers to, kept safe
On 21 October 2026 PHP fixed two critical remote code execution flaws (CVSS 9.2) in code nearly every request touches. WordPress says no WordPress update can fix them.
PHP before 8.2 gets no security updates at all. If your website runs on an older version, it's the page your sales team sends every buyer to.
Sources: PHP Foundation and WordPress.org.
From no web leads to 70 to 90 a month
Optimal Kommunikation got no leads from its website before 2019. Between 2020 and 2024, net sales grew from SEK 53 million to SEK 124 million.
Optimal Kommunikation became a DI Mästargasell.
Read the Optimal Kommunikation case study
Cheaper leads and shorter sales cycles
Optimal KommunikationYour last agency left at launch. Pick how we stay.
A fixed project
Positioning, structure, design and the build in one agreed scope, usually three to six months. You know what you're getting before we start.
A senior designer in your team
Half-time or full-time, on a monthly rate we agree on the call. One partner for the website instead of a handful of suppliers.
We stay after launch
Every handover includes training and documentation, and ongoing care runs on a monthly retainer if you want it. CapillaryFlow has worked with us for four years.
- 70–90
qualified leads a month · was 0
- +100%
website traffic, year on year
We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Susanne FolkessonCommunications Manager, Frontgrade Gaisler
We used to find our own clients by picking up the phone and calling them. Six years after bringing in Up Strategy Lab, revenue has more than doubled and customers are finding us. We went from 0 web leads to 90 high quality leads every month. We would never have been able to grow without Up Strategy Lab.
Donald Axelsson CardellCEO, Optimal Kommunikation
Related work
Price, timing and Webflow, answered before you call
How much does a web design agency in Gothenburg charge for a B2B website?
Each B2B website is scoped to what it has to do, but most land between EUR 11,000 and EUR 36,000. A full rebuild with brand, content and integrations has reached about EUR 90,000. Tell us your budget when you request a proposal and we'll show what it buys.
How long does it take to build a new website?
A new website usually takes four to six weeks in Webflow for a small or mid-sized company, and two to four weeks end to end on our Next.js stack. Bigger set-ups take longer. When we also rework your positioning, structure and content, a fixed project normally runs three to six months.
Should we choose Webflow or Next.js?
Choose Webflow if your marketing team wants to edit the website without a developer; Up Strategy Lab is a certified Webflow partner. Choose Next.js when the website needs more, such as a partner portal or custom integrations. We then usually build on Vercel with Payload CMS, Supabase or Neon, and Resend for email. Either way you get a fast website that's quick to update.
Can we update the website ourselves?
Yes. Whether your website runs on Webflow or Payload CMS, your team can write, publish and add pages on their own. Every project ends with a handover that includes training and documentation. If you'd like help after launch, ongoing care is available on a monthly retainer sized to what you need.
Will our website be found in search and AI answers?
Yes. Being found in search and AI answers is planned into every website we build, from structure and content to technical performance. For Optimal Kommunikation, clicks from organic search rose 113%, from 713 to 1,522, in June to August 2026 compared with the same months of 2025.
Do you work with companies outside Gothenburg?
Yes. Up Strategy Lab has been based in Gothenburg since 2018 and works with B2B companies across Europe, the US and Asia. Blimp brought us in to upgrade its website, SEO and AI search optimisation before expanding into the US, and went from no US customers to a few within a few months.
Tell us where your pipeline is stuck
Noel Braganza or Daniel Nilsson reads every request and replies within one business day. Share a rough budget and we'll show what it buys.
Rather talk it over across a table? We're at Nordhemsgatan 56 in Gothenburg, or email contact@upstrategylab.com.